Custom Marketing Sub-Agents

Creating Specialized Marketing Reviewers

Custom sub-agents are specialized AI personas you create to review and improve your marketing work. Think of them as expert consultants with specific expertise who provide consistent, high-quality feedback on your campaigns.

What You’ll Learn

• Creating custom marketing reviewer personas
• Building a brand voice guardian
• SEO and conversion optimization reviewers
• Using sub-agents for quality control
• Maintaining consistency across campaigns

Why Custom Sub-Agents?

Every piece of marketing content should be reviewed from multiple angles:

• Brand Consistency: Does it match our voice?
• SEO: Is it optimized for search?
• Conversion: Will it drive action?
• Clarity: Is the message clear?
• Engagement: Will people care?

Custom sub-agents give you on-demand experts for each of these areas.

Creating Your First Sub-Agent: Brand Voice Guardian

Let’s create a sub-agent that ensures all content matches your brand voice:

Create a custom reviewer persona called "Brand Voice Guardian" and save it
in brand/reviewers/brand-voice-guardian.md

This reviewer should:
- Know our brand voice guidelines from brand/voice-guide.md
- Understand our target personas
- Check for tone, language, and messaging consistency
- Flag off-brand phrases or approaches
- Suggest improvements to align with brand

Include:
1. Reviewer persona description
2. What they look for
3. Common issues they catch
4. How they provide feedback
5. Example review format

Essential Marketing Sub-Agents

1. SEO Specialist

Create an SEO Specialist reviewer in brand/reviewers/seo-specialist.md

This reviewer evaluates:
- Keyword usage and optimization
- Meta descriptions and titles
- Content structure (H1, H2, etc.)
- Internal linking opportunities
- Readability and scannability
- Search intent alignment

Provides specific, actionable SEO improvements

2. Conversion Expert

Create a Conversion Expert reviewer in brand/reviewers/conversion-expert.md

This reviewer focuses on:
- CTA clarity and placement
- Value proposition strength
- Objection handling
- Social proof usage
- Urgency and scarcity
- Friction points in the funnel

Gives recommendations to improve conversion rates

3. Copy Editor

Create a Copy Editor reviewer in brand/reviewers/copy-editor.md

This reviewer checks:
- Grammar and spelling
- Sentence structure and flow
- Redundancy and wordiness
- Active vs passive voice
- Consistency in terminology
- Readability scores

Polishes content to professional standards

4. Social Media Expert

Create a Social Media Expert in brand/reviewers/social-expert.md

This reviewer assesses:
- Platform-specific best practices
- Engagement potential
- Hashtag strategy
- Visual content needs
- Posting timing recommendations
- Community response predictions

Optimizes content for social performance

Using Your Custom Sub-Agents

Once created, invoke your sub-agents to review content:

I have a blog post at content/blog/productivity-tips.md

Please have these reviewers evaluate it:

1. Brand Voice Guardian (use brand/reviewers/brand-voice-guardian.md)
2. SEO Specialist (use brand/reviewers/seo-specialist.md)
3. Copy Editor (use brand/reviewers/copy-editor.md)

Each should provide:
- Overall score (1-10)
- Top 3 strengths
- Top 3 improvements needed
- Specific edits or changes

Save combined review as content/blog/productivity-tips-review.md

Advanced Sub-Agent: Channel Specialists

Email Marketing Specialist

Create an Email Marketing Specialist in brand/reviewers/email-specialist.md

Expertise:
- Subject line effectiveness
- Preview text optimization
- Email structure and flow
- Personalization opportunities
- Mobile optimization
- Spam score considerations
- CTA placement and copy

Reviews email campaigns for maximum open and click rates

Paid Ads Specialist

Create a Paid Ads Specialist in brand/reviewers/ads-specialist.md

Evaluates:
- Ad copy within character limits
- Headline impact and clarity
- Relevance to target audience
- Quality Score considerations
- A/B testing suggestions
- Platform-specific requirements
- Ad-to-landing page match

Optimizes ad spend efficiency

Creating Industry-Specific Reviewers

For your specific industry, create specialized reviewers:

Create a SaaS Product Marketing Specialist in brand/reviewers/saas-specialist.md

This reviewer understands:
- SaaS-specific messaging (features vs benefits)
- Free trial vs demo positioning
- Pricing page optimization
- Feature release communications
- Customer onboarding content
- Churn reduction messaging

Ensures content follows SaaS marketing best practices

The Review Board: Multiple Sub-Agents Together

Use multiple sub-agents together for comprehensive reviews:

Assemble a "Review Board" for our new landing page:

Reviewers:
1. Brand Voice Guardian
2. SEO Specialist
3. Conversion Expert
4. Copy Editor
5. SaaS Product Marketing Specialist

Each reviewer should:
- Read the landing page at content/landing-pages/focusflow-home.md
- Evaluate from their expertise area
- Score it 1-10
- List what's working
- List what needs improvement
- Provide specific action items

After all reviews, create a prioritized action plan
Save as content/landing-pages/focusflow-home-review-board.md

The Power of the Review Board: This single command gets you feedback equivalent to 5 expert consultations, multiple rounds of revisions, days of back-and-forth, and thousands in consulting fees. And you get it in minutes!

Iterative Improvement Workflow

Let's improve this email campaign iteratively:

ROUND 1: Initial Review
- Have Brand Voice Guardian review content/email/welcome-series-1.md
- Implement their suggestions

ROUND 2: Optimization
- Have Email Specialist review the updated version
- Have Conversion Expert review simultaneously
- Implement improvements

ROUND 3: Polish
- Have Copy Editor do final review
- Make final edits

ROUND 4: Approval
- Have all reviewers do quick final check
- If all score 8+, approve for sending

Document the entire process in content/email/welcome-series-1-improvement-log.md

Creating Persona-Based Reviewers

Create reviewers that represent your target personas:

Create three persona-based reviewers:

1. "Manager Mark" Reviewer - brand/reviewers/persona-mark.md
   Reviews content asking: Would this resonate with Manager Mark?
   Checks if pain points, language, and examples match this persona

2. "Founder Fiona" Reviewer - brand/reviewers/persona-fiona.md
   Reviews from a startup founder's perspective
   Evaluates if messaging addresses startup-specific concerns

3. "Director Dana" Reviewer - brand/reviewers/persona-dana.md
   Reviews from enterprise perspective
   Checks for enterprise considerations and concerns

Use these to ensure content resonates with target audiences

Quality Control Checklist

Create a comprehensive QC agent:

Create a Quality Control Checklist reviewer in brand/reviewers/qc-checklist.md

This reviewer verifies:

Content:
- [ ] Matches brand voice
- [ ] Target persona identified
- [ ] Value proposition clear
- [ ] CTA present and compelling
- [ ] No typos or grammar errors

SEO:
- [ ] Target keyword used
- [ ] Meta description written
- [ ] Headings properly structured
- [ ] Images have alt text
- [ ] Internal links included

Legal/Compliance:
- [ ] Claims are supportable
- [ ] Disclaimers if needed
- [ ] Links work properly
- [ ] Copyright respected

Technical:
- [ ] Proper file naming
- [ ] Saved in correct location
- [ ] Version tracked
- [ ] Accessible formatting

Provides pass/fail with specific items to fix

Maintaining Your Review Team

Keep your sub-agents updated and effective:

Quarterly sub-agent maintenance:

1. Review feedback from the past quarter
2. Update reviewer guidelines based on what worked
3. Add new review criteria learned from campaigns
4. Retire or merge redundant reviewers
5. Create new reviewers for new channels or campaigns
6. Update all reviewers with latest brand guidelines

Create maintenance log in brand/reviewers/maintenance-log.md

Best Practices

Sub-Agent Success Tips

• Be specific: Clear expertise areas work best
• Reference documents: Point to brand guides and examples
• Update regularly: Keep reviewers current with brand evolution
• Use strategically: Not every piece needs every reviewer
• Act on feedback: Sub-agents are only useful if you implement suggestions
• Iterate: Improve reviewer personas based on experience

Exercise: Build Your Review Team

Create a complete review team for your marketing:

1. Create 5 custom sub-agent reviewers
2. Use them to review a piece of existing content
3. Implement their suggestions
4. Have them review the improved version
5. Document what worked and what didn’t

Key Takeaways

• Custom sub-agents provide expert review on-demand
• Create reviewers for brand, SEO, conversion, and channel expertise
• Use multiple reviewers together for comprehensive feedback
• Iterate content through progressive rounds of review
• Maintain and update reviewers as your brand evolves
• Sub-agents ensure consistency and quality across all marketing