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Curriculum

All Modules

4 modules · 18 lessons · install to shipped campaign.

Module 0

Getting Started

Install Claude Code and set up your workspace.

4 lessons

  1. 0.0 Introduction Welcome to Claude Code for Marketers — discover what this course teaches, how the interactive lessons work, and what you will be able to do as a marketer by the end. 10 minutes
  2. 0.1 Installation Step-by-step instructions for installing Claude Code on Mac or Windows using the 2025 native installer. No coding experience required — takes under 5 minutes. 5 minutes
  3. 0.2 Start & Clone Learn to launch Claude Code for the first time, authenticate your Anthropic account, and clone the CC4.Marketing course starter project to your local machine. 10 minutes
  4. 0.3 GitHub PR Workflow for Marketers A non-technical guide to creating, reviewing, and merging GitHub Pull Requests — the workflow you will use to submit your work throughout this course. 10 minutes
Module 1

Core Concepts

Master files, agents, automation, and project memory.

7 lessons

  1. 1.1 Welcome to Markit Meet Markit, the simulated marketing agency you will work in throughout the course. Learn the project structure, client brief, and how to navigate your workspace with Claude Code. 20 min
  2. 1.2 Working with Marketing Files Learn to find, read, write, and organize marketing files in Claude Code — folder conventions, fast file search, and the commands you will use on every project. 25 min
  3. 1.3 First Marketing Tasks Complete your first real marketing tasks: generate multi-channel copy, run a competitive analysis, and draft a content strategy — all inside Claude Code. 30 min
  4. 1.4 Using Agents for Marketing Understand what Claude Code agents are and when to use them for parallel marketing workflows, multi-perspective feedback, and complex campaign coordination. 35 min
  5. 1.5 Custom Marketing Sub-Agents Build custom marketing sub-agents: specialized AI reviewers for brand voice, SEO, conversion rate, and copy quality — run them together for instant comprehensive feedback. 30 min
  6. 1.6 Project Memory for Marketing Use CLAUDE.md project memory to store your brand voice, client context, and audience profiles so Claude Code applies them consistently across every marketing task. 20 min
  7. 1.7 Claude Code Navigation Master Claude Code navigation: quick file finding, cross-project search, folder management, and organization techniques that speed up every marketing workflow. 20 min
Module 2

Advanced Applications

Apply Claude Code to real Planerio campaigns end-to-end.

6 lessons

  1. 2.1 Write a Campaign Brief Use Claude Code to write professional campaign briefs with multi-agent review. Covers goals, audience, messaging hierarchy, and budget planning — in 45 minutes. 45 min
  2. 2.2 Develop Content Strategy Build a data-driven content strategy from scratch: topic clusters, a 12-week editorial calendar, multi-channel content plans, and keyword mapping — all with Claude Code. 40 min
  3. 2.3 Generate Marketing Copy Generate high-converting copy for email, social ads, landing pages, and more. Learn to prompt Claude Code for channel-specific marketing copy that converts. 35 min
  4. 2.4 Analyze Campaign Data Turn raw campaign data into executive-ready reports. Analyze performance metrics, spot trends, and generate actionable insights and presentations with Claude Code. 35 min
  5. 2.5 Competitive Analysis Research competitors, map their positioning, identify strategic gaps, and generate a complete competitive intelligence report using Claude Code — in under an hour. 30 min
  6. 2.6 SEO Optimization Master SEO with Claude Code: keyword research, on-page content optimization, technical SEO audits, and AI-powered strategies to improve your search rankings. 40 min