Module 0: Start & Clone

Start Claude Code

Now that Claude Code is installed, let’s start it and get the course materials.

Step 1: Open Your Terminal

Mac: Press Cmd + Space, type “Terminal”, press Enter
Windows: Press Win + R, type “cmd”, press Enter
Linux: Press Ctrl + Alt + T

Step 2: Start Claude Code

Navigate to where you want to store your projects:

cd ~/Projects  # or wherever you keep your work

Then start Claude Code:

claude

You’ll see the Claude Code interface appear in your terminal.

Step 3: Clone Markit

Markit is the sample marketing agency project we’ll use throughout this course. Ask Claude to clone it:

Clone the Markit starter project from cc4-marketing/cc4.marketing

Claude will:

Clone the repository
Set up the project structure
Configure initial settings

Step 4: Explore the Structure

Once cloned, you’ll see this structure:

markit/
├── .claude/               # Claude Code configuration
│   └── agents/           # Custom AI agents
├── campaigns/            # Your campaign briefs and plans
├── content/              # Generated content
│   ├── blogs/
│   ├── emails/
│   └── social/
├── research/             # Competitive and market research
├── templates/            # Reusable templates
└── CLAUDE.md             # Project memory (brand guidelines)

Key Directories

Directory	Purpose
`.claude/`	Configuration and custom agents
`campaigns/`	Campaign briefs, plans, calendars
`content/`	All generated marketing content
`research/`	Market research and analysis
`templates/`	Reusable document templates
`CLAUDE.md`	Your brand voice and guidelines

Step 5: Open in Claude Code

Make sure you’re in the project directory:

cd markit
claude

Claude Code will automatically read your CLAUDE.md file and understand your project context.

What’s Next?

You now have:

✅ Claude Code installed
✅ Markit project cloned
✅ Project structure ready

Before we jump into real marketing work, there’s one last concept to cover.

In Lesson 0.3, you’ll learn a simple GitHub PR Workflow so you can confidently review and merge your marketing code changes.

Ready? Let’s learn to manage your code! 🚀

Start & Clone