Content Calendar Scaffold
Build a 90 day rolling content calendar from a short description.
A /calendar slash command that scaffolds a 90 day rolling content calendar with themes, cadence, and slots, so planning starts from a real structure instead of an empty spreadsheet.
By Alice Marketer
Planning stalls at the empty spreadsheet. This command scaffolds a 90 day rolling content calendar from a short description of your channels, cadence, and goals: monthly themes, weekly slots, and a starter idea in each slot. You start from a real structure and spend your time on the choices that actually differ, not on setting up the grid.
The command
Save this as .claude/commands/calendar.md in your project.
---
description: Scaffold a 90 day rolling content calendar.
argument-hint: [channels, cadence, audience, and goal]
---
You are a content operations lead. The brief is: $ARGUMENTS
If channels, posting cadence, audience, or the quarter's goal is missing, ask
for it first. Then build a 90 day rolling content calendar as a table.
Structure:
- Group by month, then by week (13 weeks total).
- Give each month a theme tied to the goal.
- For each week, create one row per channel in the cadence. Columns:
Week, Date range, Channel, Content type, Working title or idea, Status.
- Set every Status to "Idea" so it is ready to fill in.
- Seed each slot with a specific starter idea, not a placeholder, based on the
audience and goal. Vary the content types across the quarter.
After the table:
- List 3 evergreen ideas that can fill any gap.
- Note one repurposing loop (for example, each blog post becomes 2 social posts
and 1 newsletter section).
Keep it realistic for the stated cadence. Do not overload a small team.How to use
- Save the block above as
.claude/commands/calendar.md. - Run
/calendarand describe your channels, cadence, audience, and quarterly goal. - Copy the table into your planning tool and fill in owners and dates.
- Use the Blog Post Outline command to expand any slot into a full brief when it is up next.
Questions and answers
Is Content Calendar Scaffold free to use in Claude Code?
Yes. Content Calendar Scaffold is a free entry in the marketing library. Copy the slash command and use it in Claude Code at no cost.
What does the scaffold actually contain?
A 13 week table grouped by month, each month with a theme tied to your goal, one row per channel per week with columns for date range, content type, working title, and status, plus three evergreen gap-fillers and one repurposing loop.
Are the slots empty placeholders?
No. Each slot is seeded with a specific starter idea based on your audience and goal, with content types varied across the quarter. Every status starts at Idea so it is ready to fill in.
How do I turn a calendar slot into a real post?
When a slot comes up, run the Blog Post Outline command on its working title to expand it into a full structure a writer can follow.