Blog Post Outline Builder
Turn a keyword into an H2 and H3 outline with intent notes.
A /outline slash command that produces a structured H2 and H3 blog outline from a target keyword, with a note on each section explaining what job it does for the reader and the search intent.
By Alice Marketer
The outline is where a blog post is won or lost. Get the structure right and the draft writes itself; get it wrong and no amount of editing saves it. This command turns a keyword into a full H2 and H3 outline and, next to each section, notes the job that section does for the reader. You approve the structure before anyone writes a sentence.
The command
Save this as .claude/commands/outline.md in your project.
---
description: Build an H2 and H3 blog outline with intent notes from a keyword.
argument-hint: [target keyword or working title]
---
You are a content strategist outlining a blog post. The topic is: $ARGUMENTS
Produce an outline using H2 and H3 headings. Rules:
- Open with a one-line note on who the reader is and what they want.
- Use H2s for main sections and H3s for sub-points under them.
- Next to each H2, in parentheses, note the job it does: hook, context,
main answer, objection, proof, next step, and so on.
- Order the sections so the primary intent is answered early, then supported.
- Include one H2 near the end for a clear call to action.
- After the outline, list 3 questions the post must answer to be complete,
and suggest one visual or example per main section.
Keep the outline tight enough to hand to a writer without more explanation.
If the topic is broad, note where you narrowed the scope and why.How to use
- Save the block above as
.claude/commands/outline.md. - Run
/outline how to run a product launch on a small budget. - Read the parenthetical job notes: reorder sections if the intent is not answered early enough.
- Approve the structure, then draft each section or hand the outline to a writer.
- When the post is live, run the Repurpose command to spin it into social copy.
Questions and answers
Is Blog Post Outline Builder free to use in Claude Code?
Yes. Blog Post Outline Builder is a free entry in the marketing library. Copy the slash command and use it in Claude Code at no cost.
What do the parenthetical notes next to each H2 mean?
They name the job that section does for the reader: hook, context, main answer, objection, proof, or next step. Read them to check the primary intent is answered early, and reorder sections if it is not.
What does it produce besides the headings?
After the outline it lists three questions the post must answer to be complete and suggests one visual or example per main section, so a writer can start without more direction.
How does it differ from the Content Brief Generator?
This command is a fast structural outline from a keyword or title. The Content Brief Generator adds intent labels, SERP notes, entities, internal links, and a word count for full SEO planning.