# CC4.Marketing — Full Course Reference > This is the extended version of llms.txt with complete lesson details. Course summary: 4 modules, 18 lessons. For a concise overview, see: https://cc4.marketing/llms.txt ## Blog The CC4.Marketing blog publishes practical guides on AI-powered marketing with Claude Code. - Blog index: https://cc4.marketing/blog/ - Authors hub: https://cc4.marketing/blog/authors/ - Author detail pages: https://cc4.marketing/blog/authors/{slug}/ (e.g. /tri-vo/, /alice-marketer/) - Content: SEO tutorials, campaign brief workflows, marketing automation guides ### Published Posts - [How to Use Claude Code for Marketing: A Complete 2026 Guide](https://cc4.marketing/blog/claude-code-for-marketing-guide-2026/) — Comprehensive guide for non-technical marketers covering campaign briefs, copy generation, competitive analysis, analytics, and SEO workflows. - [How to Write a Campaign Brief with AI in 10 Minutes](https://cc4.marketing/blog/write-campaign-brief-with-ai/) — Step-by-step guide to generating structured campaign briefs using Claude Code, with audience analysis, channel strategy, and multi-perspective review. - [How Anthropic's Growth Marketing Team Uses Claude Code to 10x Output](https://cc4.marketing/blog/anthropic-growth-marketing-claude-code/) — Case study: one non-technical hire running paid search, paid social, app stores, email, and SEO with Claude Code — automated ad creative, Figma plugin, Meta Ads MCP server, and a memory-driven iteration system. - [AI Works Best When It Looks at What You've Already Shipped](https://cc4.marketing/blog/ai-workflows-not-automation/) — On extracting real AI workflows from shipped work instead of inventing new frameworks — a 7-phase workflow pulled from raw git history. - [The Last Mile of Shipping Is the Hardest Part](https://cc4.marketing/blog/the-last-mile-of-shipping/) — On turning the manual, undocumented steps between build and ship into a system of slash commands that compound over time. - [castmd: Vibe Coding a Chrome Extension for LLMs](https://cc4.marketing/blog/castmd-vibe-coding-chrome-extension/) — How Tri Vo rebuilt md·convert into castmd — a Chrome extension that converts web pages to Markdown, JSON, or Claude XML — using vibe coding with Claude Code. - [Introducing Threadmark — bring threads into your AI workflow](https://cc4.marketing/blog/introducing-threadmark/) — A new tool for capturing and replaying conversation threads inside your AI workflow. ## Module 0: Getting Started (4 lessons, ~30 minutes) ### Lesson 0.0 — Introduction (10 min) Path: /modules/0/introduction/ Description: Welcome to Claude Code for Marketers. Learn what this course covers and how to get the most from it. Objectives: - Understand what Claude Code is and why it matters for marketers - Learn the course structure and what you'll achieve - Get excited about transforming your marketing workflow ### Lesson 0.1 — Installation (5 min) Path: /modules/0/installation/ Description: Install Claude Code on your machine using the 2025 native installer. No coding experience required. Objectives: - Download and install Claude Code - Set up your Anthropic API key - Verify the installation works ### Lesson 0.2 — Start & Clone (10 min) Path: /modules/0/start-clone/ Description: Launch Claude Code and clone the course materials to your local machine. Objectives: - Start Claude Code in your terminal - Clone the Markit project - Explore the project structure ### Lesson 0.3 — GitHub PR Workflow for Marketers (10 min) Path: /modules/0/github-pr-guide/ Description: A simple guide to creating, reviewing, and merging Pull Requests. Objectives: - Understand what a Pull Request (PR) is - Learn how to create a PR on GitHub - Communicate effectively with developers during review - Know what to do after a PR is approved --- ## Module 1: Core Concepts (7 lessons, ~3-4 hours) ### Lesson 1.1 — Welcome to Markit (20 min) Path: /modules/1/welcome/ Description: Introduction to Markit, your hands-on marketing agency project for learning Claude Code. Objectives: - Understand the Markit project structure - Learn about the Planerio product you'll be marketing - Set up your first marketing project with Claude - Create your first marketing file ### Lesson 1.2 — Working with Marketing Files (25 min) Path: /modules/1/working-with-files/ Description: Learn to organize, find, and manage marketing files efficiently with Claude Code. Objectives: - Structure marketing project folders effectively - Create and organize marketing files - Find files quickly with search - Work with multiple files simultaneously ### Lesson 1.3 — First Marketing Tasks (30 min) Path: /modules/1/first-tasks/ Description: Complete real marketing tasks including multi-channel copy, competitive analysis, and content strategy. Objectives: - Generate on-brand marketing copy for multiple channels - Conduct competitor research with Claude - Create content strategies and calendars - Use Claude for brainstorming and ideation ### Lesson 1.4 — Using Agents for Marketing (35 min) Path: /modules/1/agents/ Description: Learn to use agents for parallel workflows, multi-perspective feedback, and complex campaigns. Objectives: - Understand agents and when to use them - Run parallel marketing workflows - Get feedback from multiple perspectives - Handle complex multi-step campaigns ### Lesson 1.5 — Custom Marketing Sub-Agents (30 min) Path: /modules/1/custom-agents/ Description: Create specialized marketing reviewers for brand voice, SEO, conversion, and quality control. Objectives: - Create custom marketing reviewer personas - Build a brand voice guardian - Create SEO and conversion optimization reviewers - Maintain consistency across campaigns ### Lesson 1.6 — Project Memory for Marketing (20 min) Path: /modules/1/project-memory/ Description: Use CLAUDE.md to maintain consistent brand context across all your marketing work. Objectives: - Create a CLAUDE.md file for your marketing project - Know what to include for maximum effectiveness - Understand how Claude uses project memory - Maintain consistency across all content ### Lesson 1.7 — Claude Code Navigation (20 min) Path: /modules/1/navigation/ Description: Master file operations, search techniques, and project organization for efficient marketing work. Objectives: - Learn quick file finding techniques - Master advanced search patterns - Perform batch operations on multiple files - Apply project organization best practices --- ## Module 2: Advanced Applications (6 lessons, ~4-5 hours) ### Lesson 2.1 — Write a Campaign Brief (45 min) Path: /modules/2/campaign-brief/ Description: Create professional, comprehensive campaign briefs with multi-perspective feedback. Objectives: - Partner with Claude to create comprehensive campaign briefs - Structure complex marketing documents - Incorporate research and data into strategy - Get multi-perspective feedback on your brief ### Lesson 2.2 — Develop Content Strategy (40 min) Path: /modules/2/content-strategy/ Description: Build data-driven content strategies with calendars, topic clusters, and multi-channel planning. Objectives: - Create data-driven content strategies - Build comprehensive content calendars - Master topic clustering and pillar content - Plan multi-channel content distribution ### Lesson 2.3 — Generate Marketing Copy (35 min) Path: /modules/2/marketing-copy/ Description: Create high-converting copy at scale for every marketing channel. Objectives: - Write effective copy for each marketing channel - Generate A/B test variations - Apply copywriting frameworks - Personalize content at scale ### Lesson 2.4 — Analyze Campaign Data (35 min) Path: /modules/2/analytics/ Description: Turn marketing data into actionable insights and executive reports. Objectives: - Analyze campaign performance data - Create compelling executive reports - Identify optimization opportunities - Build data-driven recommendations ### Lesson 2.5 — Competitive Analysis (30 min) Path: /modules/2/competitive-analysis/ Description: Research competitors, analyze positioning, and identify strategic opportunities. Objectives: - Conduct comprehensive competitor analysis - Analyze positioning and messaging - Research competitive content strategy - Identify competitive advantages ### Lesson 2.6 — SEO Optimization (40 min) Path: /modules/2/seo-optimization/ Description: Master search engine optimization with keyword research, content optimization, and technical SEO. Objectives: - Conduct comprehensive keyword research - Optimize content for search engines - Build pillar pages and topic clusters - Understand technical SEO fundamentals --- ## Module 3: Capstone (1 lesson, ~75 minutes) ### Lesson 3.1 — Ship a Real Follow-Up with sigil (75 min) Path: /modules/3/ship-with-sigil/ Description: Capstone — apply Modules 0–2 to send personalized post-event follow-up emails using sigil, an open-source CLI that lives inside Claude Code. One handcrafted sentence per recipient, signed PDF links, real send to your inbox first. Objectives: - Bootstrap a real campaign workspace with `sig init` - Ingest attendee data from Google Forms or Sheets - Use a custom Claude Code slash command (`/email-rewrite`) to handcraft per-row sentences - Send a verified test campaign, then a real one (with a built-in confirm gate) - Read click-rates via `sig status` and reason about what they mean - Explain why this is a CLI + slash command, not a SaaS dashboard Companion CLI: https://github.com/blacklogos/sigil (MIT, open-source) --- ## Changelog API - JSON: https://cc4-changelog.mtri-vo.workers.dev/api/changelog - RSS: https://cc4-changelog.mtri-vo.workers.dev/rss.xml - JSON Feed: https://cc4-changelog.mtri-vo.workers.dev/feed.json